Fairfax Suburbanista

Making growth work in Fairfax

Malls in transition

Posted by Fairfax City Citizens on June 4, 2009

Springfield Mall. Courtesy labelscar.com, "Caldor"

Springfield Mall. Courtesy labelscar.com, "Caldor"

Just a five-minute drive from our Fairfax City neighborhood are two shopping centers whose anchor tenants have either closed up shop or are distinctly underperforming. You can find places like this throughout Fairfax County.  Some shopping centers, such as in Bailey’s Crossroads, have reinvented themselves as new residents have moved in and established new businesses serving changing clienteles. But many others are in decay. Their anchor tenants have either left or are distinctly on the ropes, and their vast parking lots are half empty on the busiest days.

Yesterday I visited Fairfax’s poster child for mall-gone-bad, the Springfield Mall. Vornado, the mall’s owner, has been working with the county to rezone the mall so they can build more stores and a hotel. The plan, which is near approval, calls for filling most of the surface parking inside the mall area with a street grid and green space, and placing new buildings close to the street for better pedestrian access.

The mall is within walking distance of the Springfield-Franconia Metro station, but it is a very unpleasant walk along Frontier Drive, across two wide streets and along the auto-oriented station access road. Just across the street from the mall are attractive apartments built by Archstone, but I doubt many residents walk to the mall when they visit. Less attractive are the gated townhomes right behind the apartments, adding to the fortress feeling of the area. The first thing the motoring visitor to the Mall sees, the large Macy’s sign, has faded lettering that Macy’s is evidently in no hurry to refurbish and Vornado is evidently in no hurry to press them to do so.  Granted that Wednesday lunch hour, when I was there, is not the busiest time for any mall,  but I counted fewer than a dozen shoppers on my way from the second floor of Macy’s down to the ground floor food court. I would have probably seen three or four times that many patrons at Tysons Galleria during the same time of day. Commercial tenants include a Gymboree and Oriental Rugs.  At the entrance to the  food court a polo-shirted visor-capped worker tried to get me to try some chicken Teriyaki, and another toothpick sized sample was thrust toward me when I walked past the booth. Give them credit for trying to make it work.

I hope the rezoning increases patronage and foot traffic outside as well as inside the mall area, but this looks like another case of “lifestyle center” development with little organic relation to the assets around the mall — particularly the Metro station. We’ll see.

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